Self-Improvement Market Size: Marketdata estimates that the U.S.

Top 7 Things to Know About the Self-Help Industry The challenge will be to develop new, younger gurus who can meet the needs of Millennials and Gen X consumers. These people have been the backbone of the market for 30 years or more. Of the 17 top-earning motivational speakers, 12 are in their 60s or older.

Many of the well-known motivational speakers in the business have been dying, retiring, are aging and are cutting back their live events and road trips. Millennials are the future for this market, but there are few young experts with the experience to serve them. They still are an important group, but the tide is shifting. Traditionally, the Baby Boomers have been the main consumers of self-improvement services. The pandemic accelerated the shift to virtual delivery of services. Competitors hosting live events, coaching and seminars scrambled to pivot to virtual delivery. However, some market segments prospered as Americans read more books, listened to audiobooks and bought tons of exercise equipment/weight loss services.

The “personal growth” or self-improvement market, like many others, took a hit in 2020 due to the pandemic and recession.

Self improvement audio books